Five startup lessons from Jay-Z

Build Your Startup Using The Music
Producer/Artist Method

 

Firstly there are 3 phases to creating a
new hit song

 

·     
The Intro

·     
The Chorus

·     
The Outro

 

So lets first look at the intro and what it actually means
for a record producer or artist and let us then look at how this method should
be used in your startup.

 

The
Intro

 

This part of the song is the most important, the producer
will ensure that the melody reels the listener in and ensures they are kept
interested. The intro is used not only to reel you in but to bring you on a
journey to the next piece of the song.

 

The
Intro In A Startup

 

The intro in a startup has all the same elements, it needs to
do exactly what the producer is trying to do, namely :

 

·     
Get users interested in your product

·     
Ensure they are interested enough to
stay with it until the chorus

·     
Ensure it is a journey they are enjoying
giving them enough room to explore your product but don’t overdo it to much to
soon could lose you a user !

 

The
Chorus

 

The chorus of any song is its most important element, when
used correctly it becomes a form of marketing that is done by the
listeners/customers. We have all been in a position where we heard one of our
friends singing a song ( marketing the song) we did not know the song and felt
interested enough to ask “whats that song called” or “who sings that song” this
is the cleverest piece of a producer or artists work because when done right it
becomes more than just a catchy melody it becomes their marketing arm.

 

The
Chorus In A Startup

 

The chorus for you should be to get your users marketing your
product, be it by using It and telling people outright to use it or by being
seen using it and asked what it is and who makes it. You see its about people
not only liking your product or service its about them singing the chorus so as
others in this case not hear it but see it.

 

 

The Outro

 

The outro in any track that has been laid down is a mixture
of the above 2 elements . In incorporates the chorus and the intro fused
together to have a creshendo effect. The outro to a track will have an impact
on the listener and if that listener wants to listen to the track immediately
all over again you have succeeded in your task.

 

The outro in a startup

 

When someone has taken the time to see your intro and
experienced your chorus it is time now for them to log out or stop playing your
app or whatever the case may be. So use the methodology of the music producer,
have them love the intro and chorus elements so much that they are more likely
to listen or in your case use your product again. They may not log in
immediately after logging out but they should want to log back in to use it
again.

 

·     
 

 

One other element I forgot to mention is the endorsement of a
music track, the featuring of a well known artist within the product. This
enhances the track and opens up markets to the releasing artist who may be
unknown – The well known artist fanbase !

 

Endorsement within a startup product could be that rock star
user, or that well known investor or even advisor . Use the endorsement factor
to spread the word of your product throughout their channels and see them as a
marketing wing.

 

My experience of being a music producer before becoming a
startup founder has served me well as it has done for a plethora of producers
and artists such as Russell Simmons, Jay Z, Dr Dre, Eminem, Bono and many more
!

 

Take this advice and use it, go and listen to some of your
favorite tunes and see how they incorporate this method, what could be more fun
than that !

bloodclaat Dylan…… “left nas behind him”……

Nas is the wickedest those other clowns can’t even compare