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Fight My Monster and Brown Bag Films Announce Animated TV Series

Fight My Monster is one of the most entertaining startups I’ve ever been involved with. It’s also been one of the fastest-moving. The entire kids space is going through a transformation as companies start to realise the potential of online games and communities to drive more conventional channels (hat-tip to Moshi Monsters and Angry Birds). Although Fight My Monster is still early, it’s created a big enough impact with 7-12 boys to warrant the attention of the Oscar-nominated (twice!) Brown Bag Films. Today they’ve announced a joint-venture to develop a TV series based on the game.

I dropped this in directly from the press release:


Brown Bag Films, the multi award winning animation studio, has teamed up with online boys game to produce a 3D animated TV series.

Fight My Monster is a free-to-play online game for 7-12 year old boys in which gamers create and trade monsters and challenge others to battle. Launched in January 2011, the game has grown to over  300,000 users in its first 6 months from playground word-of-mouth. Over 3 million monsters have already been created, with over 7 million battles fought. The combination of Fight My Monster’s unique design, its collectible virtual trading card element and core battle mechanic have made it the fastest-growing online game for boys in Europe.

Fight My Monster was founded in 2010 by developer Dominic Williams. Dylan Collins, the well-known video games entrepreneur behind companies such as DemonWare and Jolt Online, joined as Executive Chairman in 2011.

Commenting on the partnership Cathal Gaffney, CEO of Brown Bag Films, says “We are very excited to work on this project. We have been looking for a character-driven boys show for some time and are extremely excited about a show designed for all screen platforms from its inception”.

Dominic Williams, CEO of Fight My Monster says “Having seen the amazing work that Brown Bag Films have done on Octonauts and Olivia, I’m incredibly excited to be working with them to bring Fight My Monster to TV screens around the world.“

Brown Bag Films will develop and produce the TV series at their animation studio in Dublin. They are currently attaching writers and will present the television concept to international kids’ broadcasters at the MIPCOM conference in October.


Brown Bag Films® is a creatively-led award-winning animation studio, producing high quality computer animation for the international market. Brown Bag Films® is located in Dublin city and also operates an office in Los Angeles.

In 2002, their short film Give Up Yer Aul Sins was nominated for an Academy Award® and in 2010 Granny O’Grimm’s Sleeping Beauty was also Oscar-nominated for Best Animated Short Film.

Brown Bag Films have worked with the world’s biggest entertainment brands to produce high profile international television series. Recent productions include Chorion’s Olivia for Nickelodeon US, Enid Blyton’s Noddy in Toyland for Chorion/FIVE UK and The Octonauts for CBeebies. Current productions include Doc McStuffins for Disney Junior.

Employing more than 70 full time staff, Brown was voted European Producer of the Year at the Cartoon Tributes in 2009.

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Fight My Monster® is the fastest growing online game for boys in the UK. Founded by Dominic Williams (CEO) in 2010, the free-to-play game lets you create, trade and battle monsters from any computer with an Internet connection. Featured in both TechCrunch and The Guardian as a startup to watch, the company recently added Dylan Collins, the highly-respected games entrepreneur, as Executive Chairman.

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