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	<title>Founderware</title>
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	<link>http://founderware.co</link>
	<description>Opinions about business, tech and media</description>
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		<title>It begins&#8230;</title>
		<link>http://founderware.co/uncategorized/it-begins/</link>
		<comments>http://founderware.co/uncategorized/it-begins/#comments</comments>
		<pubDate>Sun, 13 May 2012 16:55:43 +0000</pubDate>
		<dc:creator>Dylan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://founderware.co/?p=1084</guid>
		<description><![CDATA[&#160;]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignleft" style="border-image: initial; border-width: 1px; border-color: black; border-style: solid;" title="Penny Arcade" src="http://art.penny-arcade.com/photos/i-hCgs8pG/0/L/i-hCgs8pG-L.jpg" alt="" width="640" height="321" /></p>
<p>&nbsp;</p>
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		<title>My top six customer service experiences</title>
		<link>http://founderware.co/customer/my-top-six-customer-service-experiences/</link>
		<comments>http://founderware.co/customer/my-top-six-customer-service-experiences/#comments</comments>
		<pubDate>Sat, 12 May 2012 21:08:33 +0000</pubDate>
		<dc:creator>Dylan</dc:creator>
				<category><![CDATA[Customer]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[support]]></category>

		<guid isPermaLink="false">http://founderware.co/?p=1073</guid>
		<description><![CDATA[We talk about UI. We talk about retention and user acquisition. We talk about mobile and location. But we don&#8217;t really talk about customer support. At least not enough. When did you hear about a list of startups ranked by awesome customer service? Here are my top six customer experiences: Beats by Dre: Took care [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>We talk about UI. We talk about retention and user acquisition. We talk about mobile and location. But we don&#8217;t really talk about customer support. At least not enough. When did you hear about a list of startups ranked by awesome customer service? Here are my top six customer experiences:<span id="more-1073"></span></p>
<p><a href="http://beatsbydre.com/" target="_blank">Beats by Dre</a>: Took care of some broken headphones <a title="My travel essentials" href="http://founderware.co/reviews/my-travel-essentials/" target="_blank">before I&#8217;d even reported them</a> and then even mailed me to apologise for the breakage happening in the first place! Brilliant example of social media-driven customer support.</p>
<p><a href="http://www.hasbean.co.uk" target="_blank">Hasbean</a>: We&#8217;re fairly heavy consumers of Hasbean coffee. A recent order problem was fixed incredibly quickly and at no charge to us. The CEO checked in directly to make sure our coffee beans arrived.</p>
<p><a href="http://www.maxroam.com" target="_blank">Maxroam</a>: Have literally lost track the number of times which the Maxroam team have taken care of me.</p>
<p><a href="http://www.amazon.co.uk/dp/B0051QVF7A/ref=sa_menu_kdptq2" target="_blank">Amazon</a> (specifically Kindle): One of the very best approaches to customer support in the world. A while ago, I broke my Kindle and when reported, they immediately sent a new one without even waiting for the broken one to arrive back first. Trusting the customer is risky but the reward is unshakeable loyalty.</p>
<p><a href="http://www.virginamerica.com" target="_blank">Virgin America</a>: A while back I left a set of headphone one of their planes. The Virgin America air hostess found them, rang me and then Fedexed them out the next day. No charge to me.</p>
<p><a href="http://www.svb.com" target="_blank">Silicon Valley Bank</a>: A bank? Really? Absolutely. SVB have absolutely blown me away with service and support in the last two months. Their help in setting up the <a href="http://www.fightmymonster.com" target="_blank">Fight My Monster</a> San Francisco office (via their London branch) has been utterly invaluable.</p>
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		<item>
		<title>My travel essentials</title>
		<link>http://founderware.co/reviews/my-travel-essentials/</link>
		<comments>http://founderware.co/reviews/my-travel-essentials/#comments</comments>
		<pubDate>Tue, 01 May 2012 22:43:06 +0000</pubDate>
		<dc:creator>Dylan</dc:creator>
				<category><![CDATA[Equipment]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[Reviews]]></category>
		<category><![CDATA[equipment]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://founderware.co/?p=1026</guid>
		<description><![CDATA[A few years ago, I used to have a huge list of stuff I brought with me when I travelled. Having tried an immense range of electronics and productivity tools, I&#8217;ve now refined it down to a small collection of hardware and apps. Mobile/Data iPad 2 3G After a particularly galling Orange experience I swore [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>A few years ago, I used to have a huge list of stuff I brought with me when I travelled. Having tried an immense range of electronics and productivity tools, I&#8217;ve now refined it down to a small collection of hardware and apps.<span id="more-1026"></span></p>
<h2><strong>Mobile/Data</strong></h2>
<p><strong>iPad 2 3G</strong></p>
<p>After a particularly galling Orange experience I swore I would never ever again pay a penny/cent in international data roaming rates. So when I&#8217;m travelling I now switch my iPhone data off completely and just use it for calls and SMS. All data goes through my iPad 2 via a <a href="http://www.maxroam.com/Home.aspx?cur=USD" target="_blank">Maxroam data sim</a>. I took a hard look at the iPad 3 but it really didn&#8217;t do much for me.</p>
<p>-critical iPad apps: <a href="http://www.onavo.com/" target="_blank">Onavo</a> (data-shrinking), <a href="https://www.uber.com/" target="_blank">Uber</a> (US car service), <a title="Hailo just made the perfect location app" href="http://founderware.co/mobile/hailo-just-made-the-perfect-location-app/" target="_blank">Hailo</a> (London taxi), <a href="http://www.airbnb.com" target="_blank">Airbnb</a> (hotel).</p>
<h2><strong>Computing</strong></h2>
<p>13&#8243; <a href="http://www.apple.com/uk/macbookair/" target="_blank">Macbook Air</a>. Hands-down the finest notebook I&#8217;ve ever owned. The larger screen real estate (11&#8243; v 13&#8243;) makes a huge difference and still fits into any crazy reclined economy seat situations.</p>
<h2><strong>Luggage</strong></h2>
<p><strong></strong>-Long haul: still rocking the <a href="http://travelpro.com/viewByStyle.cfm?style=Expandable%20Rollaboards#" target="_blank">Travelpro</a> I bought years ago. Unbreakable.<br />
-Short haul: say what you want about <a href="http://gawker.com/5873333/is-tyler-brule-cool" target="_blank">Tyler Brule</a> but the man knows luggage. For overnights I use the Japanese-designed <a href="http://shop.monocle.com/bags/porter-boston-bag" target="_blank">Porter Boston Bag</a>. Just wish it had a shoulder strap.<br />
-Day trips: Nothing beats the <a href="http://www.tombihn.com/page/001/PROD/300/TB0223" target="_blank">Tom Bihn Ristretto</a>. It really is perfect.</p>
<h2><strong>Audio</strong></h2>
<p>Still an area I haven&#8217;t quite nailed yet. Up until recently I&#8217;d been using the <a href="http://beatsbydre.com/products/products.aspx?pid=b3808" target="_blank">Beats By Dre noise-cancelling headphones</a>. Then I broke them. And so I bought another pair, and then proceeded to break those as well.</p>
<p>Special mention: Jawbone&#8217;s <a href="http://jawbone.com/speakers/jambox/overview" target="_blank">Jambox</a>, which survived trips to China and the Middle East before giving up the ghost. Great for both music and conference calls.</p>
<h2><strong>Sharing</strong></h2>
<p>Pretty simple. <a href="http://www.dropbox.com" target="_blank">Dropbox</a> on every device with custom sync (to avoid unnecessary data usage). Is there really anyone not using it at this stage? Keynote and Pages on iPad for editing and creation.</p>
<p>&nbsp;</p>
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		<title>Meet the Internet Inbetweeners</title>
		<link>http://founderware.co/the-future/meet-the-internet-inbetweeners/</link>
		<comments>http://founderware.co/the-future/meet-the-internet-inbetweeners/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 06:59:41 +0000</pubDate>
		<dc:creator>Dylan</dc:creator>
				<category><![CDATA[The Future]]></category>
		<category><![CDATA[survey]]></category>

		<guid isPermaLink="false">http://founderware.co/?p=1051</guid>
		<description><![CDATA[As a quick project with my younger brother-in-law-to-be (need an acronym for that) we did a short poll of a group of twenty people aged between 19 and 21. With so much noise about how young kids are engaging with the Internet, I was curious just what the habits of the slightly older generation was. [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://founderware.co/the-future/meet-the-internet-inbetweeners/" title="Permanent link to Meet the Internet Inbetweeners"><img class="post_image alignleft" src="http://t0.gstatic.com/images?q=tbn:ANd9GcRE20VL_-Ra4FmVMw_0SZRhmaXgZu2cAl4fr1RsFF9ov-t7CT8qD5hB_IU_" width="194" height="260" alt="Post image for Meet the Internet Inbetweeners" /></a>
</p><p>As a quick project with my younger brother-in-law-to-be (need an acronym for that) we did a short poll of a group of twenty people aged between 19 and 21. With so much noise about how young kids are engaging with the Internet, I was curious just what the habits of the slightly older generation was. Here are the top three most interesting findings:</p>
<p><span id="more-1051"></span></p>
<h2><strong>#1 The beginning of the end for TV</strong></h2>
<p><strong>Top Site Useage</strong><br />
1. Facebook<br />
2. YouTube<br />
3. Twitter<br />
4. Google<br />
5. Gmail</p>
<p>Clearly, it&#8217;s worth buying Facebook stock as this generation aren&#8217;t leaving it any time soon. What&#8217;s more interesting is YouTube&#8217;s dominance ahead of everything else. Based on this, I&#8217;d speculate that the decline in conventional TV viewing is going to accelerate dramatically in the next few years.</p>
<h2><strong>#2 Facebook is a credible threat to Gmail</strong></h2>
<p><strong></strong><strong>How do you contact your friends?</strong><br />
1. Text message/SMS<br />
2. Facebook<br />
3. Phone call</p>
<p>One of the main reasons Google has been freaked out by Facebook is social search. But email is arguably as high a priority. The Internet Inbetweeners will potentially go from university email straight to Facebook mail.</p>
<h2><strong>#3 Mobile commerce is getting younger and younger</strong></h2>
<p>42% of the group regularly uses mobile Internet. And almost all of that group (33% of total) have made at least one mobile commerce purchase, with the most popular being tickets.</p>
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		<title>2012 is for buying startups</title>
		<link>http://founderware.co/silicon-valley/2012-is-for-buying-startups/</link>
		<comments>http://founderware.co/silicon-valley/2012-is-for-buying-startups/#comments</comments>
		<pubDate>Sat, 21 Apr 2012 16:09:33 +0000</pubDate>
		<dc:creator>Dylan</dc:creator>
				<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[guest]]></category>
		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://founderware.co/?p=1049</guid>
		<description><![CDATA[Hong Quan is the founder of Quantum Startups in San Francisco and an advisor to 500Startups. He&#8217;s the first recruiter I&#8217;ve ever met who I didn&#8217;t want to murder and who actually understands startups (he routinely answers 2am emails). He originally wrote the following post in February and I still thinks it resonates: I’m calling it. [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="https://twitter.com/#!/QUAN" target="_blank">Hong Quan</a> is the founder of <a href="http://www.quantumstartups.com/" target="_blank">Quantum Startups</a> in San Francisco and an advisor to <a href="http://500.co/" target="_blank">500Startups</a>. He&#8217;s the first recruiter I&#8217;ve ever met who I didn&#8217;t want to murder and who actually understands startups (he routinely answers 2am emails). He <a href="http://quantumstartups.tumblr.com/post/16964174430/2012-will-be-the-year-for-talent-acquisitions" target="_blank">originally wrote the following post</a> in February and I still thinks it resonates:<span id="more-1049"></span></p>
<p>I’m calling it. And I hope I’m dead wrong. But this year is going to be filled with mergers and acquisitions in the startup ecosystem.</p>
<p>Early to medium stage startups at various inflection points of financing (post-Seed, pre-A, pre-B, on bridge, etc.) are going to be acquired by larger public (Google, LinkedIn, Zynga), soon to be public (Facebook) or extremely well-funded later-stage startups (B, C, D rounds). These transactions happen as a natural part of business but this year will see an increase of M&amp;A activity around startups.</p>
<p>Why? Because people.</p>
<p>My job is to find people, specifically Engineers, Developers, Designers and Product folks of the highest caliber. They’re usually working at startups. Their own startups. And those folks all want to hire people too! That’s just not sustainable.</p>
<p>The big companies can’t hire. Google isn’t the dream employer it was 10 years ago. Even Facebook is going to lose it’s luster, especially when potential hires are given RSUs and stock grants instead of options. Going to work at a huge campus in East Menlo Park isn’t cool, even if the street name has been changed to Hacker Way. It’s the old Sun Microsystems building, my wife worked there for years. Look at what happened to them.</p>
<p>Even medium companies like Twitter and media darlings like Square can’t find enough people to do everything they need to do. And small startups are all fighting like mad over the handful of talented people who haven’t started their own companies yet (damn you side projects!).</p>
<p>The Series-A crunch is real. Some startups will drag it out and some will die in obscurity. But the most talented teams will get bought. Their services and apps will be shut down. Investors get a small exit, and the buyer gets a talented team that will hopefully stay (golden handcuffs sold separately).</p>
<p>That’s the only way these companies can keep growing. Once your recruiting is done by HR, you’re dead. You don’t bring in new blood and fresh thinking, you only hire more of the same. And then it’s up to Corporate Development and his little brother Biz Dev to get interesting people in the building. Sure it costs more, but it’s worth it. Gotta keep that “startup spirit” and entrepreneurial culture alive right?</p>
<p>I heard about the <a title="TeachStreet is Closing Down" href="http://blog.teachstreet.com/homepage/teachstreet-closing/" target="_blank">sale of TeachStreet</a> this morning. I don’t know Dave, but have met him a few times. He’s very well-known and well-liked in the Seattle startup scene for good reason. It was a great moment for the press and for his investors, and Dave was buying everyone beer at Hops &amp; Chops. But I would buy *him* a beer if I was there. I know how tough it is to call it quits, and selling isn’t always a joyous occasion.</p>
<p><strong>Sure beats dying though.</strong></p>
<p>Cheers,</p>
<p>Hong</p>
<p>p.s. “Acqui-hire” is not a word. Please stop it.</p>
<p>p.p.s. Using the term “talent acquisition” for recruiting is pretentious. Please stop it.</p>
<p><em>You should <a href="http://www.twitter.com/quan" target="_blank">follow Hong on Twitter</a> and <a href="http://quantumstartups.tumblr.com" target="_blank">read his blog</a>. If he&#8217;s got time, you should also speak to him about hiring.</em></p>
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		<title>Kids are going to destroy the Internet</title>
		<link>http://founderware.co/games/kids-are-going-to-destroy-the-internet/</link>
		<comments>http://founderware.co/games/kids-are-going-to-destroy-the-internet/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 19:27:47 +0000</pubDate>
		<dc:creator>Dylan</dc:creator>
				<category><![CDATA[Games]]></category>

		<guid isPermaLink="false">http://founderware.co/?p=1042</guid>
		<description><![CDATA[I wrote a piece for The Journal about how kids are going to utterly disrupt the landscape of the Internet as we know it today. And why teachers are pretty much screwed.  I occasionally do a little bit of speaking, and afterwards the most common question I get asked is ‘do you really think Facebook [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I wrote <a href="http://www.thejournal.ie/readme/column-kids-are-going-to-destroy-the-internet-here%E2%80%99s-how-it%E2%80%99ll-happen/" target="_blank">a piece for The Journal</a> about how kids are going to utterly disrupt the landscape of the Internet as we know it today. And why teachers are pretty much screwed. <span id="more-1042"></span></p>
<p>I occasionally do a little bit of speaking, and afterwards the most common question I get asked is ‘do you really think Facebook will be around forever?’</p>
<p>People ask me this with a strange, almost excitable glee in their eyes, as if they’re convinced that Facebook is about to collapse at any moment. I generally whisper back conspiratorially “You know, I think there <em>is</em> a threat looming on the horizon”.</p>
<div>
<p>This is often enough to send them into paroxysms of delight and frequently an <em>actual</em>hopping-up-and-down motion. “What is it?” they gurgle.</p>
<p>“Kids,” I reply, which inevitably has the impact of a large stone wall on a fast moving custard doughnut.</p>
<p>“Whuuuh?”</p>
<p>The under-13 generation is the fastest growing segment of users on the Internet. Kids under the age of nine are going online <a href="http://healthland.time.com/2011/03/18/young-kids-increasingly-hang-out-online/" target="_blank">at least once every two days</a>. That’s an official figure although I imagine any parent reading this will recoil in laughter at how much of an understatement it probably is. Especially if your three year-old has already blown over a grand buying games on the App Store as one executive recently confided to me.</p>
<p>This under-13 group is the first generation to grow up with immediate access to the Internet. They touch and swipe where we simply watch. All sorts of catchy yet terrible monikers suggest themselves. I once saw somebody declare mid-lecture that they were the ‘touch-kids generation’ until his brain caught up with what his mouth was saying, and he changed his mind.</p>
<h3>‘Your kids, nieces and nephews will be the harbingers of disruption’</h3>
<p>Whatever you choose to call them, your kids, nieces and nephews will be the harbingers of disruption across every category. Everyone talks about the influencers in Silicon Valley. The Robert Scobles, the Dave McClures, the Mike Arringtons, the Sarah Lacys. You should really be paying attention to the Brandons, the Tiffanys, the Haleys and the Ryans. They’re going to have far more impact than their dimunitive 10-year-old frames might suggest.</p>
<p>Take the multi-billion-dollar toy industry for example. Today, global brands are being created not by toy designers but instead by online games which have been pounced on by millions of kids. Club Penguin was acquired by Disney for over $700million a few years ago. No toys, no TV series, just an incredible concentration of under-sevens.</p>
<p>Look at Moshi Monsters. The virtual world for girls now has over 50million users across the UK and US. In about four years, it’s grown from an online game to one of the biggest kids’ brands in the world. Estimated value? Maybe half a billion dollars, according to industry estimates.</p>
<p>Slightly more anecdotal although no less impactful, is the role kids have had in the success of Angry Birds (if only because your five year-old downloaded it ‘for you’). Publisher Rovio is valued in the billions of dollars.</p>
<p>Stardoll has now <a href="http://www.arcticstartup.com/2011/02/17/stardolls-to-launch-a-clothing-line" target="_blank">launched a line of girls’ clothing with JC Penney</a>. It began as an <a href="http://www.stardoll.com/" target="_blank">online dress-up site</a>.</p>
<h3>‘There will come a time when some future Michael Bay will be working his magic with Angry Birds or Club Penguin’</h3>
<p>These brands have to all intents and purposes been created by the direct activity of the under-13 generation. Remember Transformers, Barbie and Lego? Well, there will come a time when some future Michael Bay will be working his magic with Angry Birds or Club Penguin as ‘a reimagining of a classic brand’. Trust me.</p>
<p>How does this tie back into the fate of Zuckerberg’s creation? For all the immense value and utility which Facebook, Twitter and Tumblr have created, the vast majority of under-13s don’t really give a crap. Certainly up to the age of about ten, the most influential generation the world has ever seen doesn’t care about your Facebook status. Or your hilarious FakeLambShank twitter account. Hell, they don’t even bother with email most of the time.</p>
<p>The speck on the horizon I mentioned earlier? It’s not the possibility that this generation won’t care about networking and communicating (they will) but that in the same way they turned tiny online games into global brands, they might possibly just choose something else instead. Or, even more intriguing, they might create their own.</p>
<p>Movements like <a href="http://www.coderdojo.com/" target="_blank">Coder Dojo</a> are hacking the education system and teaching kids how to code and create games and applications. <a href="http://www.siliconrepublic.com/new-media/item/25882-12-year-old-from-waterford" target="_blank">Jordan Casey and PizzaBot</a> is only the beginning. I’d be pretty scared if I was a primary school teacher right now. Your students are going to be running online rings around you, Miss.</p>
<p>Ten years ago I said that gaming would become the biggest entertainment industry in the world. I was met by general mirth from investors. Keep an eye on your kids – they’re probably going to be the next big thing.</p>
<p><em>Dylan Collins is Executive Chairman of <a href="http://www.fightmymonster.com/">Fight My Monster</a> and chairman of <a href="http://www.treemetrics.com/">Treemetrics</a>. He has previously co-founded a number of tech startups including Jolt Online, DemonWare and Phorest. You can follow him on Twitter <a href="http://www.twitter.com/mrdylancollins" target="_blank">here</a>.</em></p>
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		<title>Fight My Monster is crushing it</title>
		<link>http://founderware.co/start-up/fight-my-monster-is-crushing-it/</link>
		<comments>http://founderware.co/start-up/fight-my-monster-is-crushing-it/#comments</comments>
		<pubDate>Wed, 11 Apr 2012 21:00:00 +0000</pubDate>
		<dc:creator>Dylan</dc:creator>
				<category><![CDATA[Start-up]]></category>

		<guid isPermaLink="false">http://founderware.co/?p=1040</guid>
		<description><![CDATA[The under-13 gaming market is super tough. So for a company bootstrapped on a hundred and fifty grand to reach one million 8-12 boys is pretty impressive. But for the same company to be seeing engagement rates greater than Facebook is just mindblowing. Fight My Monster announced some awesome data earlier on and I&#8217;m incredibly [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>The under-13 gaming market is super tough. So for <a href="http://venturebeat.com/2012/04/11/uk-based-startup-game-company-reaches-one-million-players-and-counting/" target="_blank">a company bootstrapped on a hundred and fifty grand to reach one million 8-12 boys</a> is pretty impressive. But for the same company to be seeing <a href="http://venturebeat.com/2012/04/11/uk-based-startup-game-company-reaches-one-million-players-and-counting/" target="_blank">engagement rates greater than Facebook</a> is just mindblowing. <a href="http://corp.fightmymonster.com/?p=114" target="_blank">Fight My Monster announced </a>some awesome data earlier on and I&#8217;m incredibly proud to be involved with Dominic and the guys. I think the infographic below says it all (the PDF is <a href="http://media.fightmymonster.com/Shared/docs/onemillion.pdf" target="_blank">here</a>).</p>
<p><img class="aligncenter" title="Fight My Monster Infograph" src="http://farm6.staticflickr.com/5458/6922456002_b107a18de6_b.jpg" alt="" width="447" height="1024" /></p>
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		<title>Fight My Monster on Bloomberg TV</title>
		<link>http://founderware.co/online-games/fight-my-monster-on-bloomberg-tv/</link>
		<comments>http://founderware.co/online-games/fight-my-monster-on-bloomberg-tv/#comments</comments>
		<pubDate>Wed, 04 Apr 2012 06:27:48 +0000</pubDate>
		<dc:creator>Dylan</dc:creator>
				<category><![CDATA[Online games]]></category>
		<category><![CDATA[Start-up]]></category>
		<category><![CDATA[Fight My Monster]]></category>

		<guid isPermaLink="false">http://founderware.co/?p=1011</guid>
		<description><![CDATA[Ian Sigalow (Greycroft Partners) discusses social gaming and Fight My Monster on Bloomberg.]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://www.twitter.com/sigalow" target="_blank">Ian Sigalow</a> (Greycroft Partners) discusses social gaming and <a href="http://www.fightmymonster.com" target="_blank">Fight My Monster</a> on Bloomberg.</p>
<p><iframe src="http://specials.washingtonpost.com/mv/embed/?title=Greycroft's%20Sigalow%20on%20Outlook%20for%20Social%20Gaming&amp;stillURL=http%3A%2F%2Fwww.washingtonpost.com%2Frf%2Fimage_606w%2F2010-2019%2FWashingtonPost%2F2012%2F04%2F03%2FBusiness%2FVideos%2F04032012-53v%2F04032012-53v.jpg&amp;flvURL=%2Fmedia%2F2012%2F04%2F03%2F04032012-53v.m4v&amp;width=480&amp;height=270&amp;autoStart=0&amp;clickThru=http%3A%2F%2Fwww.washingtonpost.com%2Fbusiness%2Fgreycrofts-sigalow-on-outlook-for-social-gaming%2F2012%2F04%2F03%2FgIQAiYCTtS_video.html" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" width="480px" height="270px"></iframe></p>
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		<title>It&#8217;s time for Google to break itself up</title>
		<link>http://founderware.co/big-companies/its-time-for-google-to-break-itself-up/</link>
		<comments>http://founderware.co/big-companies/its-time-for-google-to-break-itself-up/#comments</comments>
		<pubDate>Tue, 03 Apr 2012 06:14:35 +0000</pubDate>
		<dc:creator>Dylan</dc:creator>
				<category><![CDATA[Big companies]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://founderware.co/?p=987</guid>
		<description><![CDATA[Last week I was out for dinner with two good friends who work in branding (well one does, the other pretends to). The conversation turned to Google and Brand Guru 1 asks &#8220;What does Google actually stand for these days?&#8221;. I suddenly realised I had utterly no idea. &#8220;It seems as if they could use [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://founderware.co/big-companies/its-time-for-google-to-break-itself-up/" title="Permanent link to It&#8217;s time for Google to break itself up"><img class="post_image alignleft" src="http://upload.wikimedia.org/wikipedia/en/thumb/d/d0/Chrome_Logo.svg/256px-Chrome_Logo.svg.png" width="256" height="256" alt="Post image for It&#8217;s time for Google to break itself up" /></a>
</p><p>Last week I was out for dinner with two good friends who work in branding (well one does, the other pretends to). The conversation turned to Google and Brand Guru 1 asks &#8220;What does Google actually stand for these days?&#8221;. I suddenly realised I had utterly no idea. &#8220;It seems as if they could use our services&#8221;, whooped Brand Guru 2, as he rubbed his hands with almost violent glee. &#8220;Actually&#8221;, I replied, &#8220;I think they may need something a little more radical&#8230;&#8221;<span id="more-987"></span></p>
<p>Larry, Sergey, you used to be small. But now you&#8217;re big. Maybe you genuinely don&#8217;t realise this but you&#8217;re suffering all the problems that other big companies experience. You&#8217;ve tried management re-shuffles, acquisitions and straight-up forcing G+ down people&#8217;s throats. In short you&#8217;re trying all the things that big companies normally try. Which is completely understandable. But it&#8217;s not how you originally became an extremely profitable company, is it?</p>
<p>Once upon a time Google broke all the rules. You started a search company when conventional wisdom stated that Yahoo owned the market (imagine!). You were the anti-company. When you launched Google&#8217;s first ad product, it was everything that Madison Ave wasn&#8217;t. No agencies, just a self-serve model. When Google went public, you ran <a href="http://www.americanbanker.com/magazine/114_8/-227380-1.html" target="_blank">a highly innovative auction process</a> despite a lot of opposition from Wall St. Since then, you&#8217;ve committed hundreds of millions of dollars into non-core areas, which would normally never get approval by a public company board (e.g. self-driving cars, renewable energy etc.).</p>
<p>You didn&#8217;t break rules just for the hell of it. You did it because it <em>made sense</em>. It was simply the optimal thing to do. Somewhere along the journey, you&#8217;ve forgotten how to think this way.</p>
<p>Conventional wisdom dictates that companies must continue growing linearly. But why? It clearly doesn&#8217;t lead to better product execution.</p>
<p>It&#8217;s time for you to smash the rules. Announce that you&#8217;re going to radically alter Google&#8217;s structure into an archipelago model. Split the company into ten separate units. Separate P&amp;L, everything. Google, the public company will hold majority holdings in all but no operational control. You and Sergey will need to decide which one you join. Yeah, that&#8217;s right, you&#8217;ll have to pick *one* thing. Not ten.</p>
<p>You&#8217;ll be told by lawyers, investment bankers and analysts that you&#8217;re crazy. You&#8217;ll probably be hit by class-action suits as well. But at the end of the day optimal growth and execution comes from small companies, not big ones. Can you really argue with that point?</p>
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		<title>Mysterious and awesome job openings</title>
		<link>http://founderware.co/jobs/mysterious-and-awesome-job-positions/</link>
		<comments>http://founderware.co/jobs/mysterious-and-awesome-job-positions/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 17:44:32 +0000</pubDate>
		<dc:creator>Dylan</dc:creator>
				<category><![CDATA[Jobs]]></category>
		<category><![CDATA[jobs]]></category>

		<guid isPermaLink="false">http://founderware.co/?p=994</guid>
		<description><![CDATA[A couple of friends of mine in different companies have two very interesting positions open. For various reasons (mostly relating to products which haven&#8217;t actually been announced yet) it&#8217;s a bit difficult for them to advertise publicly. Both are certified awesome. Mysterious enough for you? The CTO Role This company is a mature startup (about [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>A couple of friends of mine in different companies have two very interesting positions open. For various reasons (mostly relating to products which haven&#8217;t actually been announced yet) it&#8217;s a bit difficult for them to advertise publicly. Both are certified awesome. Mysterious enough for you?<span id="more-994"></span></p>
<h2><strong>The CTO Role</strong></h2>
<p>This company is a mature startup (about 30ish people) but is still very run-and-gun. They operate across Ireland and the UK and are 1 and 2 respectively in those markets. Technically, they&#8217;re enterprise software but focused completely on the SME sector. Well backed with cashflow and investment.</p>
<p>CTO can be based in Ireland or UK.</p>
<h2><strong>The Editor-in-Chief Role</strong></h2>
<p>This is a rapidly growing startup looking for an online video chief editor. Lots of profile, lots of great content. Small team although very experienced, already revenue-generating and with excellent investors.</p>
<p>Can be remote so Ireland, UK or US.</p>
<p>If any of these ring bells <a href="mailto: dylancollins@gmail.com" target="_blank">just ping me</a> and I&#8217;ll connect you with the right people.</p>
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