SuperAwesome was launched about four months ago. With a mix of organic growth and an acquisition, we’re now the biggest kids discovery platform in the UK, reaching over 8M 8-14yr olds. And we’re just getting started. Not impressed yet? Here’s ten other reasons why you should join us. [click to continue…]
Ten years ago (it seems like yesterday), we started building companies. I was talking about this to a group of MBAs the other night and I suddenly realised “we had an investment theme!”. This was a pretty exciting revelation-up until then I thought we’d been just solving problems. [click to continue…]
by Dylan on April 21, 2013
You probably need to read the comic strip to get the reference. Sometimes you find people who join the team and their impact goes well beyond just what their core focus is. You find yourself asking them to come to other meetings. You find yourself throwing more challenges at them which they seem to just eat up. They simply take control.
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by Dylan on March 17, 2013
Silicon Valley has a small handful of awesome-yet-secretive startups. Probably the most well known is Palantir, who do a lot of very cool big data stuff with all sorts of interesting companies. However, it’s rare you hear about a startup in Europe talked about in the same behind-the-scenes tones. Meet Potato, they’re the Palantir of marketing. I should know-I’ve just become their Chairman. [click to continue…]
by Dylan on March 1, 2013
At some point I’ll have enough time to write about how we accidentally launched Box of Awesome the weekend I got married. And how twenty thousand kids jumped on the concept in about three days. But in the meantime I thought it might be useful just to talk about what it actually is. [click to continue…]
by Dylan on January 29, 2013
I’m getting asked a *lot* about this topic lately. With the merchandising success of Rovio (Angry Birds), Mind Candy (Moshi Monsters) and Activision (Skylanders) it’s become clear that games can become genuine entertainment brands. Rovio and Mind Candy are each generating $100M+ through combined digital/physical sales and Activision recently announced they’d passed the $500M mark with Skylanders merchandising. [click to continue…]
by Dylan on January 22, 2013
by Dylan on January 7, 2013
by Dylan on December 12, 2012

With a spare thirty seconds in my week I’m experimenting with some visual commentary (interpreted by the ever-patient Neil). All feedback welcome
by Dylan on December 10, 2012
After giving it some thought I’m calling it: 2013 is going to be huge. We’re going to see some big moves and more inflection points than an engineering class playing Twister. Here’s my list. [click to continue…]